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Thursday, June 16, 2022

What should be included in an SEO audit?

Best Graphic Experience , Best SEO Company For Your Business Promotion & Ranking
What should be included in an SEO audit?

            What should be included in an SEO audit?

What should be included in an SEO audit?

The 15-Step SEO Audit Guide
  • Review (and Optimize) Meta Descriptions and Meta Titles. ...
  • Improve User Experience (UX) ...
  • Check for Keyword Cannibalization. ...
  • Fix Indexing Issues. ...
  • Optimize Content With Keywords. ...
  • Check for Duplicate Content. ...
  • Check Loading Times. ...
  • Analyze Organic Traffic.

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:

  • Technical SEO issues
  • Website structure issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Competitive marketplace insights

What Is an SEO Audit?

An SEO audit is the process of identifying problems or errors that can prevent your site from ranking on Google and other search engines. Multiple parts make up an SEO audit, including: 

·         Making sure your site is being correctly crawled, indexed, and rendered by Google

·         Checking your website for on-page SEO problems

·         Examining your off-page SEO for potential issues on others’ sites that relate/link back to your site

·         Verifying that your site has a good user experience (for both mobile and desktop users)

·         Keyword-optimizing your content 

·         Combing your website for duplicate or thin content 

·         Setting up and maintaining comprehensive reporting to track your website’s performance 

What should be included in an SEO audit?

Why Are SEO Audits Important?

SEO audits are crucial to help your site and business avoid: 

·         Losing out on organic traffic due to site health issues 

·         Losing out on sales opportunities or losing the competitive edge to other brands

·         Having your site improperly indexed (meaning searchers won’t be able to find it) 

·         Facing penalties from Google for toxic backlinks

In short, auditing your site can reveal problems that may be costing you traffic and sales.

SEO audit part one: On-page SEO

Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content. In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. 

Keyword research

What better to get your content ranking than keywords? Before you create content with keywords, you need to understand what content is currently ranking and what people really mean when they’re searching for a keyword.  Go through your competitors’ websites that are ranking well on Google and see what they’re focusing on with their content. Is there anything that they rank for that you don’t?  Make sure your content is meeting the users’ search intent, as well.

Search for your keyword in Google and see what comes up. What are other top-ranking sites doing that is making people click? Sometimes, a keyword can start with “what is,” but the searcher is actually looking for a “how to.” You’ll discover these subtle but important nuances with some research that will help you rank!

What should be included in an SEO audit?

Keyword usage

So, you understand why users are typing a certain keyword. Now you have to use it in your content if you aren’t already. You should be using keywords in you’re: headers, body content, title tag, and Meta description.

I’ll break it down.  You should start by using keywords in your headers where they fit naturally.  So say you want to tell people why they should use your affordable home improvement services. You might want to start that section of your website with a bold header that tells them “why you should use our affordable home improvement services.” Then, you’ll want to use “affordable home improvement services” and other similar variations of this keyword where it makes sense throughout the body of your content. Don’t stuff your keyword everywhere…

That can actually hurt your SEO. Be sure it makes sense if you read it out loud. You can use related keywords in your content to help give search engines the context of your page.

Tools like Keywords FX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords. 

 


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What does a website audit look like?

Best Graphic Experience , Best SEO Company For Your Business Promotion & Ranking
What does a website audit look like?

         What does a website audit look like?

What does a website audit look like?


A thorough site audit will identify which pages are ranking for your focus keywords – and which pages may not be ranking at all. It will also identify any pages that have shallow content or “duplicate” content. Duplicate content refers to content that may be too similar to another piece of content on your website.
A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

How to do a Website Audit to Improve SEO & Conversions

When was the last time you gave your website a checkup? If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.

How strong is your website? Grade it using HubSpot's free Website Grader.

Below, let's learn what a website audit is, why it's important, and how to use the information to improve your SEO and conversions.

1. Website Performance Optimization

Website audits usually evaluate a site not only for its content but also for its technical performance.

As a result, an audit will give you a chance to inspect the robustness of your website's technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.


What does a website audit look like?

2. Search Engine Optimization

By conducting a website audit, you'll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.

It will also allow you to re-focus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up at the top of the search engine results pages (SERPs).

3. Conversion Rate Optimization

Website audits also enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion. As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimize them to boost conversions.

4. Competitive Analysis

Conducting a website audit will allow you to compare your website to your competitor's. You can analyze how well you're ranking against competitors for keywords and determine potential new sources of revenue.

You can use tools, like HubSpot's website grader, to perform an audit on your competitor's websites to gather more insights. You can learn how your competitors are attracting visitors and see how they're garnering conversions.

Ultimately, this will help you brainstorm new tactics and strategies for your site.

5. Identify Issues

When you do a website audit, you'll be able to find issues that are hurting your SEO and conversions. Perhaps it's broken links, hidden content, long page load speed times, or more. Identifying these issues will help you repair issues that are diverting traffic.

As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

Now that you know what a website audit is and why you should do one, let's look at how to conduct one.

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Wednesday, October 20, 2021

8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

Optimize your YouTube video description , Use Keywords in your video title
8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

 

 8 Simple YouTube SEO Tips to Rank Your Videos Higher in Search Social Media

Everybody knows that people would rather watch a video than read a big long blog post (I know, I should have done this as a video too—maybe one day). In fact, 59% of executives say they would rather watch a video than read text. That’s a lot of people. Which means that video SEO can have countless benefits: increased watch time, broader brand awareness, and more sales and leads.


Search engines like YouTube and Google use the same fundamentals in their algorithms for website and video ranking. The focus is on providing the user with the very best experience possible, and YouTube video search results have now been combined with Google search results to simplify how people search.

8 simple YouTube SEO tips to rank higher in search

You can combine your SEO and video strategy to promote your business on YouTube in a pretty straightforward and simple way. Doing this will not only improve your video watch time, but also get your customers’ attention, and help you further down the line with things like YouTube remarketing. Here are eight steps to improve your YouTube SEO to drive more traffic and video views.

1. Pick your keywords wisely

SERPs are getting more competitive every month. New competitors, new products, new services—everyone is fighting for the top spots. So, finding ways to diversify yourself and your offering is crucial. Do your keyword research, and unless you can compete with really competitive terms, pick keywords that can get you volume, but are less competitive.

You can use the same keyword research tools you'd use for PPC or SEO, like

  • WordStream's Free Keyword Tool
  • Google Keyword Planner.
  • Moz or Semrush.
  • Google search—search suggest, people also ask, related searches, and more!

2. Use keywords in your video title

Understanding the search intent of your audience is the first step. We know that the most common types of search intent include informational, commercial, navigational, and transactional. So, matching what your video is about with the intent of your customer is going to be really important for getting your video visible in search results.


Secondly, make sure, you understand WHY you want to create a YouTube video and who the primary audience is. For instance, if you are looking to showcase a product review, then use the product name in the video title and description. It sounds really simple, but there are so many YouTube channels that miss this step and their videos show up low on Google and YouTube search results.

Below is an example of how competitive the term ‘dell computer review’ is. This term is something that someone may be searching for when they are considering a product. These videos are pulling through from YouTube, but also from other websites and blogs around the web.


3. Include the keyword in your video file

Super simple, but YouTube may use this as one of the ranking factors when it comes to showing your video in search results. If the file name you are uploading has the target keyword in it, your video will have a much better chance of being ranked—and a much better chance of gaining more search volume.

When uploading a new video, you can see the filename. YouTube uses this to make sure the video is relevant, so ensure your file name is updated before you upload it!

4. Optimize your YouTube video description

One of the most important ranking factors for YouTube SEO is making sure you have a solid, optimized video description. Whenever you change or update any YouTube video element—which includes video descriptions, subtitles and closed captions, and video thumbnails—YouTube will reevaluate the video. This can be good or bad... so it's important you get it right the first time!


YouTube recommends that you put your most important keywords in the first couple of sentences of your description - and that your description should be no longer than 200 words. Broadly speaking—make your description useful. If it doesn't help a user—delete it.

You can see below, that the keyword I have typed into Google is in bold in the descriptions of the videos that have shown up. This is YouTube’s way of telling me the videos are relevant from the video descriptions.


Youtube has some great resources on the Youtube Creator Studio which is a resource that is always updated with current information. It has a handy list that guides you through the steps to a successful video description:

  • Include an overview of your video using natural language—not just a stream of keywords.
  • Insert the most important keywords at the beginning of your description.
  • Pick 1–2 main words that describe your video and feature them prominently in both your description and title.
  • Use keyword tools such as Google Trends and the Google Ads Keyword Planner to identify popular keywords and their synonyms. Including these terms can help you to maximize traffic from search.
  • Omit irrelevant words in your description because it creates a poor viewing experience and may violate Google's policies.

5. Use video hashtags to drive YouTube search results

Across social media, hashtags (#) are now used to help users find content that answers their questions across a range of platforms. You can use related hashtags (#) in video descriptions to help viewers find your video when they search for a specific hashtag.

Tags specifically help drive search as they make key trends more visible. Once you add a hashtag to the video description, it will be shown above the title of the video and then become hyperlinked.


It's also important to remember where you include video hashtags here. If you add in a hashtag in the video title, hashtags from descriptions won't get displayed about the video title.

6. Select a video category

If users are searching for a particular video with advanced options, they can select the search to show videos from selected categories. When uploading your video, it's important you contextualize your video with categories so you will have a better chance of getting found by a user.

YouTube has a variety of category options to pick from, so you should be able to find a category that suits your YouTube videos. You can select the category options when uploading your video.

 


7. Customize your thumbnail image

Thumbnails can help or hinder your YouTube videos. They are the first thing that grabs people’s attention when they look at YouTube search results. A strong thumbnail can lead to a higher watch time, which can have a big influence on YouTube ranking. Create something that grabs people’s attention and stands out from the crowd so that your video gets noticed. For example, these thumbnails are just taken from the video itself and are probably not the most relevant for grabbing the user's attention.


Creating a custom thumbnail is the best way to see results—showing people what your video is about and how it will benefit them is the real key to success.

A great example of a customized thumbnail:

 

8. Add subtitles and closed captions

Using subtitles and closed captions is the final tip for success on YouTube search.

While video subtitles are designed to communicate video dialogue for viewers who can't understand the video language, closed captions are for viewers who can’t hear the audio.

Both subtitles and closed-caption files contain the text of what is said in the video, like a transcript. The file will also contain time codes for when each bit of text should be displayed through the video, so it can match up with speech or another visual element. See what file formats YouTube supports here.
The other benefit of having a transcript for your video is that it can be picked up by broad search engines, just as a blog would.


On the video upload screen, you can select your file and video language. There are a lot of really good guides out there for how to create an SRT file for your video. Here is one I use often!


Achieve higher ranking with these YouTube SEO tips

If you are looking to get more out of your video marketing, use these YouTube SEO tips to help improve your video traffic and watch time:

  1. Choose your keywords wisely
  2. Include keywords in the title of the video
  3. Include keywords in the video file
  4. Optimize your description
  5. Use video hashtags
  6. Select a video category
  7. Use eye-catching thumbnails
  8. Add subtitles and closed captions

And finally, do your research as you would with any other piece of content. Focus on creating evergreen videos that you can build upon to strengthen your content portfolio. The more helpful content you offer users, the more search volume you will get to your business and YouTube channel!

 

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